Interactive Whiteboards Essay Example | Topics and Well Written Essays - 750 words

Interactive Whiteboards - Essay Example "And the color, movement, sound and participation all come without messy chalk, stinky dry erase markers and copies of transparencies" (par. 2). Interactive whiteboards offer tremendous benefits not only for students, but also for teachers. They assist "people of many learning styles and save teachers time and space. Lessons can be saved into the system and can easily incorporate countless videos, maps, photos and websites. Teachers can pause videos and write notes on the screen, science classes can explore frogs through virtual dissection and geometry figures can be rotated, shrunk or expanded" (par. 18). In short, they make classroom instruction more efficient and learning more fun and interesting. The ability to harness the power, depth and breadth of the internet in this manner offers infinite new ways to try and reach out to students to grab their attention and improve their understanding of the material. There are many examples of ways in which this new technology has been and can be applied within the classroom. "Teachers can put a pyramid on the board and turn it so the class can see all the angles and sides. Students can count vertices by touching them on the board and setting them off in another color. Teachers can bounce between editing a paper on the board to searching for something online to illustrating what 1/16th of an inch looks like on a ruler" (par. 4). Any subject from math to literature to art and music can greatly benefit from these cybertronic chalkboards. This emerging hardware technology is significant because of its potential to revolutionize classrooms and teaching approaches. In the past, classroom instruction has tended to be one dimensional, very static, and non-interactive. Teachers would write on chalkboards or overhead slides, and would often be confined to the limited universe of often out-of-date instructional aids and materials to which they happened to have access. The ability of students to actively participate in a lesson, beyond raising their hand to answer the teacher's questions or make comments in a class discussion, was quite limited. With interactive whiteboards, teachers have the ability to take their lessons "outside of the box." Virtually any material available on the internet that pertains to the subject matter being taught can be summoned right then and there during a classroom lesson. This enables a much more detailed, nuanced and up-to-date discussion of the material. Further, students have a much greater opportunity to participate in the lesson in a meaningful way in which they can really interact with and digest the material. For example, at Centerville Elementary School in Minnesota, the technology prompted students to utilize their down time more productively, gathering around the board to review the material that had been taught earlier. "Using their fingers they dragged numbers on the screen into blank spots on a triangle as part of a math problem. When it's time for the class to leave for their next activity, one student pleads to the teacher, 'Can we check if it's right before we go'" (par. 11). As part of a literature lesson at the same school, teacher Tony Valenti used the device to bring to life the book

Nephrotoxic and Hepatotoxic Species of Mushrooms Essay

Nephrotoxic and Hepatotoxic Species of Mushrooms - Essay Example Mushrooms create helpful chemicals like amino acids and sugars from the decaying matters and feed on it (Triefeldt 42). In doing so, they enrich the soil and play an important role in the ecosystem (Triefeldt 42). More than 2000 species of mushrooms are known to exist (Pageaux and Larrey 827). However, as approximately 50 species of mushrooms are known to be poisonous for human beings, not all of them are safe to eat (Pageaux and Larrey 827). Hence, it is extremely necessary to distinguish between the mushrooms that are healthy to eat and mushrooms that are lethal for human life.  Ã‚              Human beings can obtain protein and vitamin B from mushrooms (Kemp 173). Benefits like boosting immune system and protection against cancer can be obtained from mushrooms (Kemp 173). However, these benefits can be availed only from those mushrooms that are not poisonous for health. The common varieties among the healthy mushrooms are the ‘button’ and ‘Portobello’ mushrooms (Kemp 173). Also, some of the other varieties of nonpoisonous mushrooms are ‘shitak,’ ‘common mycena,’ ‘parasol,’ ‘shaggy mane,’ ‘Mary russula,’ ‘edible boletus,’ ‘Aspen scaber stalk,’ ‘table mushrooms’ and ‘field mushrooms’ (Triefeldt 42). These are nonpoisonous mushrooms and hence, are not dangerous to health of human beings. However, there are other species of mushrooms which have the potential of not only affecting the human health negatively but also to cause death. Those species are discussed below.               In Western countries, one of the common emergencies in the medical field is the mushroom poisoning (Pageaux and Larry 827). The species of mushroom, known as ‘Amanita’ are the major cause behind most of the cases of mushroom poisoning in human beings (Pageaux and Larrey 827). The fatal phalloidian syndrome is also caused by mushroom species called ‘lepiota’ (Pageaux and Larrey 827). Health hazards like â€Å"abdominal pain, vomiting, weakness, hallucination or even death† can be caused to human beings if they eat mushrooms that contain chemical toxins (Triefeldt 42).

Importance Of Civil Engineering in Britain

Importance Of Civil Engineering in Britain Civil Engineering is the key to many of the issues affecting our daily lives. Civil engineers solve most problems and make our live easy and enjoyable. Civil engineering covers several specialized sectors including: buildings of all kinds as well as transport and communications infrastructure, production, storage and distribution of electricity gas and water. Most everything civil engineers do affects our daily lives in many ways. The operation of the infrastructure that surrounds us is the foundation of our society. This infrastructure includes roads, airports, railroads, buildings, bridges, water and wastewater treatment plants, sewers, drainage, flood control, water supply, landfills, and many other facilities. All these are the jobs for Civil Engineers. This essay is about importance of civil engineering in Britain and roles of civil engineering in Britain. I will do this by explaining water sewers, buildings, roads, stadiums development, wastewater treatment plants, energy development, york eco depot, airports, railroads, bridges and, sewers, drainage, flood control and water supply. Civil Engineers saved time, money and resources by demolishing an old seven-storey building in Londons Buckingham Palace Road and replacing it with a new building that re-used the foundation of the original building. This technique reduced construction risks associated digging new foundations in London clay near the Circle and District Underground line. If more new piles had simply been installed between existing ones this would have restricted the future development of the site. Great care was taken to prevent water produced during drilling from swelling the clay and reducing the strength of the foundations. Other challenges included testing the structural integrity of the original piles and identifying their exact location as the original pen and ink drawings only showed the building as designed, not as it was actually constructed. The essential engineering work to ease congestion around Heathrow Airport would have caused chaos along a 23km stretch of the M25. M25 is regarded as on of the busiest motorway in Europe, visit [http://www.bbcel.co.uk/news/631_key-milestone-complete-on-m25-junction-16-23 ]. As well as ensuring construction work did not create traffic jams engineers also had to find clever ways of widening the road within existing highway boundaries and without using any new land. Getting land from the motor ways central reservations as well as the hard shoulders and verges of the motor ways, the civil engineers increased Junctions 12 to 14 from four lanes to five lanes as well the Junction 15 from four lanes to six. Around ninety percentage of material used for this construction was recovered from the site and recycled. This technique not just reduced the congestion but also transport needed for the construction. On the night, when the natural awareness in so small and traffic queues are so small, the line closures are scheduled. This project was completed in 2005 before the time allocated without being seen the traffice congestions expected before the project has been started. Engineers worked together to define unique characteristics of the Wembley Stadium and create a new English national football stadium that just looks like the original old building. While most modern stadium are orientated North-South so that the players seen well on afternoon sun, this new stadium is orientated East-West, just like the original Wembley (thanks to knowledge of the civil engineers). Visit http://www.wembleystadium.com/buildingwembley for more information regarding this project. On sunny days the South side of the roof is retracted so the whole pitch is in sunlight. This avoids valuable seconds of play being lost to broadcasters as television cameras adjust from bright sun to shadow. The iconic arch spans 315m, are visible for over 20km, carries 70% of the roof load and removes the need for any structural columns. This means that, unlike the old stadium, all 90,000 seats has unobstructed views of the pitch. [http://www.wembleystadium.com/buildingwembley] To solve the crisis Hampshire and its partners created an action plan to reduce waste, increase composting and recycling, support anaerobic digestion, adopt recovery technologies and create up to five new facilities to process up to 200,000 tones of waste annually. The new Chineham Energy Recovery Facility is exceptional because engineers altered a standard building format to fit the small 1.4-hectare site of a former Basingstoke incinerator. The facility produces up to 8MW of power of which 1.25MW is used to operates the plant. The remaining 6.75MW is sufficient to supply 10,000 homes with electricity each year. The building is partly clad in light-reactive coated aluminum that changes color depending on light levels and weather to appear grey, blue or purple. Semi-opaque polycarbonate cladding allows natural light into the building and reduces electricity use. The tipping hall has a living roof covered with plants that change color seasonally and require no maintenance. Visit www.v eoliaenvironmentalservices.co.uk/Hampshire for more information regarding this project. Beddington Zero Energy Development, (BedZED) is regarded as an eye-catching and affordable housing community in South East England. Civil engineers worked to reduce the energy demands of 100 homes and 2,500m2 of commercial space, according to http://www.bioregional.com/what-we-do/our-work/bedzed. The civil engineers reduced the demand for energy with renewable resources including passive solar heating and wood-fuelled combined heat and power. These energy sources resulted by reducing fuel carbon dioxide emissions into the atmosphere to as well fossil energy development to zero. While BedZEDs tenants are assured an efficient energy lifestyles by using the techniques used by engineers to reduce the amount of energy they require. Visit www.bioregional.com for more information regarding this project. The civil engineers used their to help City of York Council to move its department for housing, waste and roads from an expensive to an attractive new cheaper building. The civil engineers knowledge resulted in using a technique that maximizes natural light and ventilation by using sensors that detect high temperature, rain or high wind and open and close windows accordingly. Rainfalls from the roof of the building is collected in what is known as the underground tanks and used to wash vehicles. This resulted by reducing water consumption around fifty percentage. The warehouse construction also reduces energy use by up to seventy-six percentages and the Carbon Dioxide (CO2) emissions by up to one hundred and fifty five tones annually if compared when building to a traditionally built, air-conditioned office of the same size. The warehouse also includes an Interpretation Room that could be used for education of the community in the City of York Council. Visit [www.carillionplc.com ] for more information regarding this project. My conclusion is that the water we drink, the pavement we drive on, the air we breathe are the work of civil and environmental engineers literally surrounds us all. Transport systems join our communities together. Road, rail, air and sea networks span the world. All these are the work for civil engineers. Civil Engineers help us trade, travel, exchange ideas and information, and gain employment, healthcare and education. Our civilization is developing, but so too is our demand for electricity. Civil engineers are committed to protecting our natural resources, designing structures that use as little energy as possible. When it comes to providing energy for the entire planet, engineers are using nature to meet the needs of today and tomorrow. We should be proud of our civilization today, and its many great achievements. By applying the latest technologies, civil engineers can save structures and monuments from the distant past so that they can still be enjoyed well into the future. Civil engineers are using designs and materials that will protect our natural and cultural heritage for future generations. The civil engineering knowledge cannot be regarded as a new subject. It has been around for so many hundred years back to the Romans (for their ancient Roman civilization), Egyptians (best known for their building of the pyramids) and Mayans (the Mayans are people from America that have a history or around three thousand years) who built great civilizations before us, our civilization relies more than ever on the civil engineers whom the work on all the environment in and around us, such as the road, the bridges, the libraries, the buses, the trains, the aero planes, the water we consume in our every day life, the toilets that we use, the cars we drive, the houses we sleep, the shelters that we cover from the cold and hot and the many more things that we use in our daily life without them the life would now have been as the one we have today.

Essay --

Statement of Purpose Program Applied: Computing Science MSc - Course Work Option I am writing this statement of purpose in order to throw light on my career and education till now and in order to tell graduate admission committee that why I am applying for MSc in Computing Science at Simon Fraser University. Studying at an institute of the level of excellence as of your esteemed institute has been my dream ever since I chose to make my career in computer science. International standard institutions are known to provide highly efficient faculty, best equipments, labs, latest software and hardware etc. which helps students to think big, explore new ideas and enhances their professional skills leading to success in all aspects of life. I think I will be one step close to my dreams if I get admission at Simon Fraser University and hence be given a chance to prove my potential. Since my school days Computer Science and Mathematics have always been my favorite subjects and I have always scored well in these subjects. I am very hardworking...

Direct and Online Marketing †the New Marketing Model Essay

I. INTRODUCTION With the growth of the Internet community and the limitless possibilities the Internet gives to the single user, it didn’t take long before someone realized that the World Wide Web is a really good place for the commercial entrepreneur. So, very quickly the online market was born, offering almost all kinds of goods to be purchased and delivered to your door. This new online sensation was called electronic commerce, or ecommerce. E-commerce is a complex term referring to the process of selling and buying products and services over the Internet or other electronic systems. Considered as the sales aspect of the e-business, the electronic commerce has revolutionized trade as a routine activity for the contemporary man by bringing the marketplace to your home or the office, thus saving you time and efforts. The development of e-commerce has given birth to new terms such as electronic funds transfer, online transaction processing, electronic data interchange (EDI), Internet marketing, automated data collection systems, etc. They all designate certain key components of the sophisticated e-commerce system. The majority of processes running within the e-commerce system are carried out on the World Wide Web. It is on the web where goods and services are presented through variously designed e-commerce websites to match the taste of a particular target audience. From there customers can order the desired items and pay for them in a variety of supported e-payment options such as credit cards, PayPal, etc. Certain e-commerce operations are executed via email as well. These may include sending order placement confirmations or electronic invoice notifications to the buyer’s personal mailbox after a particular purchase. Depending on the nature of the offered products and services, ecommerce operations may involve virtual and physical items. Due to the increasing use of the Internet in our daily lives, the percentage of the virtual items distributed through ecommerce is rapidly growing. These include services like buying admission to limited access websites or electronic versions of newspapers and magazines, online gaming, etc. Nevertheless, the majority of e-commerce transactions are still related to the purchase and transportation of physical items. As far as the parties involved in the online transaction process are concerned, ecommerce can be thought of as being business-to-consumer, more popular as B2C, and business-to-business, also known as B2B. The B2C ecommerce, conducted between business entities and consumers, includes all online stores (e-shops) offering retail products and services to end customers such as flower stores, shoe stores, furniture stores, etc. The B2B commerce, on the other hand, takes place between business entities only, such as wholesalers and retailers, on not that widely popular web stores. The rapid expansion of ecommerce has made it possible for almost all big retail companies to set up their own online stores with regularly updated content. Thus, it is now easier than ever to obtain an item from the latest collection of your favorite clothes brand, or be among the first to take advantage of a starting clearance campaign. Moreover, the ecommerce fashion is gradually ‘infecting’ smaller retail companies, which find it as a good chance to expand their reach to potential customers and increase the selling volumes. This trend is stimulated by the attractive low-cost ecommerce hosting services offered by different hosts on the web. II. ONLINE MARKETING Online marketing, also known as online advertisement, internet marketing, online marketing or e-marketing, is the marketing and promotion of products or services over the Internet. Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. TYPES OF ONLINE MARKETING * Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s â€Å"natural† or un-paid (â€Å"organic†) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. The plural of the abbreviation SEO can refer to â€Å"search engine optimizers,† those who provide SEO service. * Pay-Per-Click Advertising (also called cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC â€Å"display† advertisements, also known as â€Å"banner† ads, are shown on web sites or search engine results with related content that have agreed to show ads. In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model that provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site. Among PPC providers, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter used to be the three largest network operators, and all three operate under a bid-based model. In 2010, Yahoo and Microsoft launched their combined effort against Google and Microsoft’s Bing began to be the search engine that Yahoo used to provide its search results. Since they joined forces, their PPC platform was renamed AdCenter. Their combined network of third party sites that allow AdCenter ads to populate banner and text ads on their site is called BingAds. The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers. * Email Marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or current customer database. Broadly, the term is usually used to refer to: * Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, * Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately, * Adding advertisements to email messages sent by other companies to their customers Researchers estimate that United States firms alone spent US $1.51 billion on email marketing in 2011 and will grow to $2.468 billion by 2016. * Affiliate Marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors. Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner. Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales. Affiliate marketing is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers’ marketing strategies. * Display Advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces. Display advertisements are not required to contain images, audio, or video: Textual advertisements are also used where text may be more appropriate or more effective. An example of textual advertisements is commercial messages sent to mobile device users, or email. One common form of display advertising involves billboards. Posters, fliers, transit cards, tents, scale models are examples of display advertising.. Display advertising appears on web pages in many forms, including web banners. Banner ad standards continue to evolve. * Blogging. A weblog, also called a blog, is a journal that is maintained by a blogger and contains information that is instantly published to their blog website. Blogging is a very popular activity. The number of online users creating and maintaining blogs has increased dramatically over the past year. The number Internet users who read these blogs has also shot up, with some blogs boasting thousands, even millions of daily dedicated readers. Blog marketing is any process that publicizes or advertises a website, business, brand or service via the medium of blogs. This includes, but is not limited to marketing via ads placed on blogs, recommendations and reviews by the blogger, promotion via entries on third party blogs and cross-syndication of information across multiple blogs. * Community Building. An online community is a virtual community that exists online and whose members enable its existence through taking part in membership ritual. An online community can take the form of an information system where anyone can post content, such as a Bulletin board system or one where only a restricted number of people can initiate posts, such as Weblogs. Online communities have also become a supplemental form of communication between people who know each other primarily in real life. Many means are used in social separately or in combination, including text-based chat rooms and forums that use voice, video text or avatars. Significant socio-technical change may have resulted from the proliferation of such Internet-based social networks. * Social Media Marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Social media marketing involves the use of social networks, COBRAs and eWOM to successfully advertise online. Social networks such as Facebook and Twitter provide advertisers with information about the likes and dislikes of their consumers. This technique is crucial, as it provides the businesses with a â€Å"target audience†. With social networks, information relevant to the user’s likes is available to businesses; who then advertise accordingly. Consumer’s online brand related activities (COBRAs) is another method used by advertisers to promote their products. An activity such as uploading a picture of your â€Å"new Converse sneakers to Facebook† is an example of a COBRA. Another technique for social media marketing is electronic word of mouth (eWOM). Electronic recommendations and appraisals are a convenient manner to have a product promoted via â€Å"consumer-to-consumer interactions†. An example of eWOM would be an online hotel review; the hotel company can have two possible outcomes based on their service. A good service would result in a positive review which gets the hotel free advertisement via social media; however a poor service will result in a negative consumer review which can potentially ruin the company’s reputation. ADVANTAGE OF ONLINE MARKETING These are some of the many advantages that online marketing offers over traditional media outlets: 1. Reduced Cost The starting cost of online marketing is only a fraction of the thousands of dollars that Yellow Pages, television and radio ads cost. For example, you can get a free listing on Google Local that will be just as effective as a costly online Yellow Pages ad. In addition, while traditional ads may only run for a short time, a search engine optimization campaign can deliver long-term results. You can also save money with online Pay-Per-Click advertising where it is easy to experiment with small ad volumes until you perfect your strategy and then expand your marketing budget when you are assured of a positive sales return. 2. Everything Is Measurable When you place an ad in the newspaper or a magazine, it can be difficult to assess the direct sales impact for your business. With online marketing, everything can be tracked and illustrated in detailed graphs that illustrate traffic growth, leads and sales conversions from your specific search marketing campaigns. Using a free traffic analysis tool like Google Analytics, it is easy to calculate your return on investment (ROI) so you can appreciate the excellent value generated from your online marketing budget. 3. Brand Engagement In the crowded market, you need to establish and maintain positive brand awareness and client loyalty. Apart from word-of-mouth and leveraging your personal relationships with your established clients, a website is the most important marketing tool a business can have. A regularly updated website with well-written content that maintains people’s interest is essential to showing people exactly how your business is distinctive – and how you offer the best value to your clients. 4. Demographic Targeting The degree to which an online marketing campaign can target and measure the response from specific demographics and regions is often astonishing to business owners who normally use traditional media. New demographic prediction and online advertising platforms allow you to specifically target the specific consumer demographics most likely to buy your products. In particular, if you want to target young people between the ages of 16-30, you’ll need an online marketing strategy to reach them where they spend the bulk of their time: On the Internet and on social media sites. 5. Real-Time Results With online marketing you don’t have to wait weeks to see a significant boost in your business. With a paid search marketing campaign you can experience real-time results that enable you to fine-tune your marketing message to achieve your desired effect. If your marketing strategy isn’t working effectively, real-time monitoring tools allow you to easily pin-point exactly where you are going wrong. 6. Easily Refine Your Strategy Using online marketing analytics and tracking tools you can test conversion rates at a fraction of the cost of a traditional media campaign. Online marketing levels the playing field and allows savvy small businesses to compete in competitive niches that previously would only be open to large corporations and their massive marketing budgets. If your marketing strategy is not bringing in the return on investment (ROI) that you desire, you can work to perfect it without having to launch an expensive new campaign as would be required with most traditional media outlets. 7. Long-Term Exposure The benefit of an organic search marketing campaign that optimizes a website for specific keywords is that you will achieve a long-term return on your investment. Once your website’s visibility is well-established with search engines, it is easy to do regular low-cost maintenance of your strategy. The early adopters of new online marketing platforms like social media marketing will have a significant head start over their competition. 8. Product Information Today’s savvy consumers want to compare reviews and opinions of friends, trusted bloggers and industry experts before they make a decision. If you can provide quality, linkable information that is what people are looking for, then the next step of converting users into paying clients can be very easy. With social media networks like Facebook and Twitter re-enforcing the value of positive word-of-mouth exposure, trust is more important than ever in the marketing field. 9. Less Intrusive Most savvy consumers dislike intrusive traditional marketing methods like direct mailing, print ads and television advertisements. When someone buys a newspaper or magazine, they want to read interesting articles not be bombarded with irrelevant ads. While mediums like television can still be useful for maintaining awareness of large corporate brands, it is not an effective medium for most small and medium-size businesses. With online marketing, you can target consumers precisely when they are searching for products and services that your business can provide. 10. Holds Their Attention When people read the newspaper or a magazine they may scan over the advertisements beside the article but there is no way to engage their attention. With online marketing you can encourage them to take action, visit your website and read about your products and services which results in vastly increased â€Å"stickiness† of your marketing message.

The Dainty and the Brute

Love is an expression of a feeling that is often associated with emotions, yet it is a part of what has been called functions of the brain. The complicated process that goes through the brain must be too intricate that it sometimes lead to an intertwine of rationality and irrationality and they keep on a locked embrace and mystical mishaps. It takes different forms and twigs could be felt everywhere. Loving a dainty velvet coat would require delicate care. The value of which, in our present-day society filled with different norms of beauty and kindness, is higher than those of the other cloths that may be found.Whether it is silk, fur, cotton, or anything else, when one is in love with the velvet coat there would simply be no other better for it has become the best in a blindfolded eye. One could only see the velvet coat and that alone. The lint, the miscalculated cuts, and the loose threads are not an issue for it is the entire coat that is being loved. Not a single part nor the imp erfections but the whole. One accepts everything and loves everything just to have a feel of loving that coat and having it embrace the body in return.Soon, after the long, or at times short, waiting and hoping, things get better as the body starts to get a feel of the coat wrapped around it. Happiness comes joyfully linger around every portion where the body meets the coat. Sometimes it could bring an itch or a shiver. Water droplets, snowflakes falling, and wind gusting makes the two go well together. Appreciation of the presence of one another is heightened during times when they realize the worth of one another. As the coldness starts to set in around the two, they realize more the warmth and comfort of being with one another.The coat acts as a shield and the body, the source of warmth. It is the giving and the receiving that matters and not the purpose of what one is in the life of another. For if it is only in the purpose where the two would rely on, it would be more a need th an love. After each and every cold and dark night, the scorching heat of the sun would have to come back in the morning. At sunrise, it is still healthy to have a dose of the rays of the sun. However, as temperature starts to rise until the noon, suddenly things seem to be intolerable for both the coat and the body.The coat would not want to get soaked in sweat and the body does not want to sweat, too. It really happens that they are looking at the same direction, at the same image, and at the same angle but different lenses are used. It is the same as the story of the blind men and the elephant where each of the six blind men tried to paint a picture of an elephant taking it from their blinded perspectives and does not take into account what their companions are feeling for them to be able to get hold of the real situation (Adams 149).Just the same, it would be hard for the coat and the body, as both do not want to exist in the same place where they are not happy, to see beyond wha t they are feeling and include the sphere of what the other feels. This is a common mistake that is often associated with the body wearing the coat. There are instances where one could never tolerate having the other and would simply want to give. The idea that being together does not only mean certain situations but rather includes everything there is should be understood.When one would accept being in the space of someone and is likewise accepted to thrive in the personal space of another, stepping out of it could never be easy without leaving a mark that the two were together that is why the body could still hold on for different reasons. Sometimes it is because of the thought of still having the coat all to that particular body. On other instances, it is because the body has been too familiar with the coat that it could not see the self without it.Furthermore, the possibility of holding on no matter how much uneasiness and discomfort there may be attributed to sacrifice and the feeling of warmth during the cold days. It should be noted, however, that the situation of when it could be said that enough is enough is very arbitrary. It is a subjective thought that not even the wisest person could quantify in terms of heat, cold, or reason. There are different factors that could eventually lead to the need to take off the coat and the body separated from it.When the body decides to take off the coat with reasons understood by both from their end, one is given the option to go back to where they are before. If they decide to go back to the old situation, then the temperature of the body would learn to adjust to the one provided by wearing the coat. Likewise, the coat, with the patience of the body, would let air go in for the body and this is the start of something where they would understand one another though it would still not be the best fit and would still give way to different problems, which is normally expected.On the other hand, when it is deemed best t hat another suit is chosen, there are a variety of options to choose from and it is likely that one could get choose another one which is not suited to his/her personality and it would again, be determined whether or not it would be successful. Whichever way, the journey would still be worth the while and would have to go on until the right garment is found; the most comfortable and the most precious of them all. Reference Adams, Mary. Ecosystem Matters: Activity and Resource Guide for Environmental Educators. U